Content Marketing Lead – San Francisco, CA

Position Title : Content Marketing Lead
ATTENTION: ” $TOP PAY “(Interviewing Now)

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Location : San Francisco, CA

Salary : Competitive

Experience level: Mid-senior
Experience required: 3 Years
Education level: Bachelor’s degree
Job function: Marketing
Industry: Financial Services
Total position: 1
Relocation assistance: No
Visa sponsorship eligibility: No

Summary :

– We’re hiring a Content Marketing Lead to turn Piriform’s growth into stories the world can’t ignore.

– So far, a large majority of our growth has come from word of mouth. Some of the most ambitious startups and enterprises in the world use Paraform to hire mission critical talent. Think Cursor, Decagon, Applied Intuition, Windsurf, Rippling, and Ramp. On the recruiter side, we’ve scaled to over 2,000 specialty recruiters and helped them earn over $26M in the past year – with some on track to make $1M in 2025.

– We’re looking for a storyteller who can bring that to life – and pour gasoline on the fire.

– This is our first content marketing hire and second person on the marketing team. You’ll work directly with our marketing lead and our CEO to craft and execute a content strategy that delivers results and communicates ideas beautifully.

– We’re looking for someone who treats writing like art, knows how to turn abstract concepts into clear narratives, and has a bias toward action. You’ll sweat the details and think big. The sky’s the limit for this role. In a few months, you could be owning the entire function and hiring out your own team.

What we look for:

– 1–5 years of experience in content marketing for startups – open to marketing generalists too
– Experience building repeatable, consistent content engines that drive growth
– Comfortable working independently, prioritizing ruthlessly, and thinking big
– The ability to manage external contractors and creatives (writers, designers, video editors, etc.)
– Humility and curiosity. Feedback is a gift and learning is life’s greatest joy. We operate with low egos.
– High standards. We don’t ship work that doesn’t hit our bar. Our brand is everything.
– Commitment to being in office 5 days a week in our office in Jackson Square in

San Francisco

What you’ll do:

End-to-End Content Creation: Own and execute the complete content strategy across blogs, social (LinkedIn and X), email, and video. Design assets using Figma and Canva, and edit videos using CapCut, Descript, Final Cut Pro, or similar tools to support content production.

Narrative Building: Collaborate with founders, marketing leadership, and customers to craft compelling stories that clearly communicate Piriform’s mission, value, and impact.

Content Distribution: Lead distribution across LinkedIn, X, email, and other relevant channels, ensuring the right stories reach the right audience at the right time.

Customer Conversations: Interview customers and recruiters to uncover strong insights and turn them into engaging stories.

Business-Focused Approach: Work closely with sales, product, and operations teams to align content with clear business goals and measurable outcomes.

Voice & Brand Protection: Maintain and strengthen the brand voice with careful attention to tone, clarity, and every word published.

Idea Generation & Experimentation: Drive the content vision by proposing new narratives, experimenting with formats, and identifying what drives real results in a high-ownership environment.

Foundation Building: Set up content systems, processes, and an editorial calendar that future marketing hires can build upon.